Jul 20, 2011

Link: The Critique of Pure Horror — The New York Times

"The very oddity that makes monsters repulsive is precisely what makes them attractive."

TL;DR: Excellent look into the horror genre from an academic standpoint. The article also cites a number of other great reads on the topic. If you like horror movies, it's worth the few minutes to read.

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Jun 2, 2011

Link: The Resume Is Dead, The Bio Is King – The 99 Percent

"If you're a designer, entrepreneur, or creative – you probably haven't been asked for your resume in a long time. Instead, people Google you – and quickly assess your talents based on your website, portfolio, and social media profiles. Do they resonate with what you're sharing? Do they identify with your story? Are you even giving them a story to wrap their head around?"

TL;DR: Really thought-provoking article by Michael Margolis that challenges the notion that the resume is good enough, and makes a case for why the bio is becoming much more important in an age where stories are better than lists of facts.

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Mar 29, 2011

Link: Bootstrapped, profitable, and proud – Jim Coudal

I'm proud to call Jim Coudal a friend.  I not only love what his business has become over the years, it's been exciting and inspiring watching it happen.  This article is one in a series by the crew at 37signals highlighting companies who have chosen to bootstrap their businesses rather than raising capital.

TL;DR: Sorry, not this time. The full article is worth the read, trust me!

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Feb 25, 2011

Link: On-point QuickSprout guest post about revitalizing a stagnant business

What I like most about this post is it also provides a roadmap for new businesses on how to engage customers/audience and grow community.

TL;DR: 1. Become community oriented, 2. Add "wow factor" to customer service, 3. Focus on creating value, 4. Dare to be creative, 5. Let your customers know you're a fun company

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Jan 28, 2011

Link: Great interview with Meetup's founder Scott Heiferman

There's a lot of food for thought contained in this interview, particularly for companies who give away their core product for free.

TL;DR: By using fees as a quality filter, Meetup raised their meetup success (measured by attendance) from 1-2% while free, to 50% as a paid service.

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Link: Let's Kill The Inspiration Fairy

...it's our job to destroy the idea that we get a visit from the Inspiration Fairy every night. When a designer is asked where they get their ideas, there’s only one answer that rings true.

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