What I like most about this post is it also provides a roadmap for new businesses on how to engage customers/audience and grow community.
TL;DR: 1. Become community oriented, 2. Add "wow factor" to customer service, 3. Focus on creating value, 4. Dare to be creative, 5. Let your customers know you're a fun company
I'm a maker of things, a designer of products and experiences, and a champion of users and communities. I'm also a husband, an avid fan of scary movies, loud music, and tasteless art, and lists. And yes, I prefer to be called Jeffrey.