Comments on: An open letter to Skittles http://www.callmejeffrey.com/2009/03/04/an-open-letter-to-skittles/ The Blog of Jeffrey Kalmikoff Tue, 24 Aug 2010 07:29:17 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jeremy http://www.callmejeffrey.com/2009/03/04/an-open-letter-to-skittles/comment-page-1/#comment-75318 Jeremy Fri, 24 Apr 2009 17:05:47 +0000 http://488#comment-75318 I didn't see what people were tweeting, but I see sites like that as an incredible opportunity for people to jump in and be dicks. The internet is full of terrible people who like to drag down your site for fun. Their relationship to Skittles (or whoever left the door open like that) was customers or consumer is totally irrelevant. For example cable news has started opening up its ticker to tweeted messages - they have editors filtering stuff before it hits the air but really offensive stuff gets in anyway. Somebody will always try to use the platform for their distracting prank. If word gets out that there's an opening, lots of people will get on board. I didn’t see what people were tweeting, but I see sites like that as an incredible opportunity for people to jump in and be dicks. The internet is full of terrible people who like to drag down your site for fun. Their relationship to Skittles (or whoever left the door open like that) was customers or consumer is totally irrelevant.

For example cable news has started opening up its ticker to tweeted messages – they have editors filtering stuff before it hits the air but really offensive stuff gets in anyway. Somebody will always try to use the platform for their distracting prank. If word gets out that there’s an opening, lots of people will get on board.

]]> By: Michael Galpert http://www.callmejeffrey.com/2009/03/04/an-open-letter-to-skittles/comment-page-1/#comment-51840 Michael Galpert Wed, 30 Nov -0001 00:00:00 +0000 http://488#comment-51840 Completely agree. IMHO Agency.com would have been more effective if they showcased flickr photos on their homepage. http://www.flickr.com/photos/tags/skittles/clusters/ Completely agree.

IMHO
Agency.com would have been more effective if they showcased flickr photos on their homepage.

http://www.flickr.com/photos/tags/skittles/clusters/

]]> By: Lee Simpson http://www.callmejeffrey.com/2009/03/04/an-open-letter-to-skittles/comment-page-1/#comment-51842 Lee Simpson Wed, 30 Nov -0001 00:00:00 +0000 http://488#comment-51842 Nice post Mr K. When this 'campaign' was first pointed out to me I got the impression straight away that who ever was responsible hadn't entirely thought through what they wanted to achieve. I get a kind of sense that Agency.com put this idea forward on the premise that "Hey guys you know whats cool? Facebook & Twitter" and didn't put enough overall thought into how they could make it work in their favour. I wonder if in all the preparation the word 'community' even came up? Nice post Mr K.

When this ‘campaign’ was first pointed out to me I got the impression straight away that who ever was responsible hadn’t entirely thought through what they wanted to achieve.

I get a kind of sense that Agency.com put this idea forward on the premise that “Hey guys you know whats cool? Facebook & Twitter” and didn’t put enough overall thought into how they could make it work in their favour.

I wonder if in all the preparation the word ‘community’ even came up?

]]> By: Scott Robbin http://www.callmejeffrey.com/2009/03/04/an-open-letter-to-skittles/comment-page-1/#comment-51843 Scott Robbin Wed, 30 Nov -0001 00:00:00 +0000 http://488#comment-51843 Nice work, Jeffrey. I like the bit where you define and contrast 'customer' and 'community.' So true. P.S. The content-covering, floating menu on their site also sucks. P.P.S. Have you tried the Skittles Chocolate Mix? Weird, but pretty good. Nice work, Jeffrey. I like the bit where you define and contrast ‘customer’ and ‘community.’ So true.

P.S. The content-covering, floating menu on their site also sucks.

P.P.S. Have you tried the Skittles Chocolate Mix? Weird, but pretty good.

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