Call meJeffrey

Today is the day

The new year always seems odd because it’s the one time per year that most people spend time thinking about how their lives can be better. The resolution. I’m going to quit smoking. I’m going to get in shape. I’m going to spend more time with my family. What is it about the rest of the year that makes people so blissfully ignorant of themselves? The new year is a reminder that time is indeed running out. It’s the yearly motivator that gets people really inspired to change. That is, until February when the inspiration runs out, and they’re smoking, eating a Whopper for breakfast and still not calling their mother.

This all seems very odd to me, because I’m the type of person who thinks about dying all the time. I’m not a particularly morbid person (beyond my love for death metal and horror movies), and I’m not the type of person who worries about dying. I simply tend to be constantly aware that death will happen. It’s a natural part of the life cycle. It’s also nothing to be afraid of. For this reason, I’m incredibly interested in things related to the Memento Mori, which translated from Latin roughly means “remember death” or “remember that you will die.” Sure it’s a touch macabre, but if you peel back the darkness what you’ll find a reminder to seize all opportunities, and live each day to its fullest. Memento Mori is a daily affirmation, as opposed to a New Year’s resolution which is an annual pipe-dream.

I got to thinking about this because I was talking to an old friend that I recently reconnected with and the topic of my tattoos came up. The question was “so, what’s the story behind your arms?” Here’s the story, but first a quick flash of context. In 2001 I was diagnosed with Ulcerative Colitis, and spent 3 weeks in the hospital, and I almost died. It’s a funny thing about almost dying. It really puts things into perspective. It was after that experience that I became accutely aware of my mortality and thus obsessed with the idea of Memento Mori.

Anyway, the story: on my right arm I there’s two children playing in a field, one is flying a kite with a skull and crossbones on it, and the other is chasing a leaf. There’s a small sapling tree in the foreground and it’s dawn. Flying above the scene is a giant winged hourglass, with all the sand at the top. On my other arm is the same scene, only the tree is huge and old – twisted and leafless. There’s two gravestones next to the tree and it’s dusk. The hourglass has broken wings, and the sand is pouring out of the broken bottom of the hourglass onto the gravestones. As a quick lesson in Memento Mori imagery, a winged hourglass symbolizes the flight of time, and it’s usually paired with a scythe to symbolize the certainty of death. I opted to keep the scythe out.

The tattoo was inspired by the line “all that breathe will share thy destiny” from William Cullen Bryant’s poem “Thanatopsis”, which is a beautiful poem which in a nutshell, talks about the idea that there should be more comfort in death because there’s more souls there than that of on the side of the living. I’m not religious in the least, but I think that idea has it’s share of romance. It’s my reminder that today is the day.

That brings us back to New Years Eve. People need to cut out this resolution bullshit. Lives are lived one day at a time, not one year at a time. No one says “I know you had a bad day, but don’t worry – next year will be better.” So this year, please – ignore the pre-programmed desire to resolve to do something for next year. Just do it now. Know you need to quit smoking? NOW is the time. Not tomorrow. NOW. Resolutions are road maps for procrastinators. 2009 has 365 “todays”, but only 1 “next year”. Take advantage.

Dec 31 2008
3 comments

On trust, transparency and disclosure

Brad Feld recently posted a blog “The Dynamics of Full Disclosure” after receiving an email from a reader asking if he had previously disclosed his affiliate status with Amazon after he posted a blog with a few recommendations for books he liked in 2008. It’s best that you read his blog first, then come back here.

Now that we’re up to speed, let’s consider a two things:
1. Full disclosure has it’s place and purpose
2. Reading someone’s blog is a choice

The specific purpose for full disclosure by a writer is to uphold the trust they have with their readers (beyond any legalities that I have no place even attempting to speak about). Subtle as it may be, there does exist a trust relationship between writer and reader.

Since maintaining transparency is the most common way to foster trust online, being as transparent as possible is a must for a blogger. However, is it possible that someone can be completely transparent, yet still maintain a level of privacy? The answer should be yes. Some details have little to do with the writer/reader trust relationship, however because of the expectation of transparency unrealistic expectations are often cast onto the writer.

If someone blogs about a company they’re financially invested in, where raising awareness with that person’s readers could lead to the company growing and thereby creating a potential financial benefit for the writer, full disclosure is a must to maintain a “best intentions” position. This may full under the “duh” category, but it’s important to lay the groundwork so we can discuss the gray area.

Lets mosey a few steps closer to the center of the black and white. If someone blogs about a book written by someone they know personally, it’s widely accepted that the blogger will disclose their relationship so as to avoid the potential for an accusation of favoritism. I won’t go as far to say it’s essential, but full disclosure in this case will certainly head off at the pass potential trust issues.

Let’s go gray. Maybe I look at things differently that most people, but I always see online recommendations as friendly when they’re coming from a person I follow or trust (as opposed to a business). Clearly the more that’s left open to interpretation the more gray the area becomes. Because of this, there’s really no right or wrong – just varying levels of up-tightness. More often than not, a list of recommended items will directly correlate to what the writer has found personally interesting or enjoyable. I find the best way to sort through gray area situations is to imagine them happening in a different context.

Let’s take Brad’s post recommending the books for example. Would there be a different expectation of disclosure if you heard him talking about a few books while he was speaking publicly? How about if it was a conversation amongst a handful of people in a bar? What about if he sent you an instant message that linked to a book he liked? If you trust someone enough to consider their recommendations, then why worry about what they could potentially gain from that recommendation – regardless of the context.

It’s a waste of time worrying about the minutiae of intention in a friendly setting when it’s rarely anyone’s business, and more importantly – really doesn’t matter in the grand scheme. Here’s an example: Jack Threads is an invite only site that gives you access to one awesome clothing item per day at a deeply discounted price. Anyone with a membership can invite an infinite amount of people. If I invite you and you sign up, I’ll receive a $10 credit after you make your first purchase.

If I think the site is great, and I tell people how much I like it and they like it enough to sign up and spend money, then who cares if I get $10 in credit? Certainly not my friends. I’d be telling people about the site if the incentive didn’t exist, and while I don’t want to put words in anyone’s mouth, I’d bet recommendations would still be made if Amazon canceled their affiliate program.

Clearly, there’s a bond readers feel to the people they follow via blog or any other social media, however there sometimes exists an odd sense of entitlement that makes people feel they should be privy to whatever information they deem necessary. What happened to trust? If you need full disclosure in order to take a recommendation from someone you choose to follow, maybe you shouldn’t be seeking out what they have to say.

Dec 31 2008
4 comments

A predicament for a (maybe) workaholic

If there was ever a year for me to take every opportunity to travel, it would be 2009. I’m still young, soon-to-be divorced, and able to work remotely. It’s the last part that becomes complicated. How effective am I really for our team sitting in a hotel on my laptop on the other side of the world? Does it add any value, or just increase complexity and slow down productivity?

This question has been on my mind a lot lately, as I’ve been fortunate enough to be invited to speak all over the place in 2009 from San Francisco to Manila, Istanbul, New Zealand, Hong Kong and beyond.

The question is, who gets the most value from these opportunities? It could be argued that I’m out there, hitting the pavement, evangelizing our company – spreading the word. It could also be argued that my time is better served actually working at the office, and that these opportunities would bring more value to me personally than it would bring to our company.

What’s the best way to make these decisions? How do you quantify results from these sort of opportunities? Is it dumb to even worry about results?

I would love to visit each and every one of those places. Meet local people, eat local food, experience local life. Clearly that has more to do with my not-so-secret desire to be Anthony Bourdain, but will 30-60 minutes of my time to speak provide any level of measurable result for our company, or is it simply a work-for-play trade-off to fulfill a personal desire?

Help a brother out…

Dec 30 2008
11 comments

The fine line between laziness and crowdsourcing

Last night I followed a fragment of a Twitter conversation between @andrewhyde and @alabut about “community vs spec work”. Al asked Andrew if he felt that design competitions were spec work. Andrew said via Twitter, “depends on the purpose, if [their] motivation is the love of design or the company, then it is a push, if the motivation is $ = bad”.

For the sake of this post, I’m going to assume Andrew is talking about the motivation of the designer. I agree with the essence of what Andrew is saying, but I feel it’s important to understand that the designer’s motivation has fundamentally nothing to do with what makes work spec or not.

If the designer who has the most designs printed at Threadless was a talented yet greedy bastard whose sole purpose was monetary gain, that wouldn’t change the fact that submitting to Threadless isn’t spec work. The main difference between a design contest and spec work is the expectation of the end result.

For design of any kind, the more specific the expectation, the higher the probability you’re entering into spec-zone. Alternatively, in a non-design setting such as Amazon’s Mechanical Turk, crowdsourcing can be successfully utilized even with the expectation of a highly specific result.

As a business concept with a high trend value, proven success, and the perception of being easy – marketers and serial entrepreneurs want to try to find every way possible to use crowdsourcing.

Without an understanding what spec work is, in a design setting, the line between it and crowdsourcing easily is crossed. Consider this: According to AIGA, spec work can be defined as “the practice of requesting that design work be produced and submitted on a speculative basis in order to be considered for acceptance on a project”. Jeff Howe, the Wired writer who coined the term “crowdsourcing” defines the process as “the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” See how there could be confusion between the two?

Here’s the difference in a practical setting:

Spec Work
Hey there millions of fans, we know some of you are artists! We’re putting out a new album called “Zebras Are Awesome”. Wanna meet us and take home $500? Design a tee shirt with Zebras on it, be sure to use our logo in the artwork, then submit it to us. The one we like best is the winner!

Crowdsourcing
Hey there millions of fans, we’re putting out a new album called “Zebras Are Awesome”. We know some of you are artists! Wanna meet us and take home $500? To celebrate our new album, we want you to design and submit a tee inspired by your love for us. All of the fans will tell us which one they like best and we’ll pick one!

Beyond misunderstanding its purpose in a community/customer-facing setting, I’ve also seen people trying to use crowdsourcing in interesting places.

Here’s an example: Jake and I were recently interviewed for a blog focused on project management. The writer wanted to hear our thoughts on how crowdsourcing could be used in project management. Take a second to think about that. My thoughts? Set aside the “how”, and concentrate on “why would you want to crowdsource your project management?”

There isn’t some big secret to crowdsourcing. It’s an incredibly simple and straightforward concept, which ultimately has limited applications. Within those applications it’s up to whoever attempts to use crowdsourcing to take the time to fully understand its purpose and consider when its use is appropriate.

It should be a passion play; best used to activate the brainpower of either a dedicated community, or a group of people who have both a connection to a project/brand plus ample motivation to complete the task. It shouldn’t simply be a substitute for something you can’t, won’t or don’t want to do as a means to an end. The best applications of crowdsourcing are in a setting where the focus includes the advancement of a community, however, it’s more important to the longevity of the concept first understand what is and is not crowdsourcing before worrying about how and where it’s properly being used.

Dec 28 2008
10 comments
  • Some call me a tattooed metal-head with a mind for innovation, an eye for design and nose for tomfoolery. I call myself a tireless design enthusiast, a lover of community and food, a maker of things. As for you, just call me Jeffrey.
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