Last night I was roaming around online looking for places to get a large sectional couch for our new house. To not leave out any options, I headed over to the La-Z-Boy site to see what they have to offer. I assumed that if anyone knows how to make a gigantic, all-about-comfort, family-style sectional, it’d be them. That may be true, but what I found is that La-Z-Boy has no idea how to sell their couches online.
You go to their site, and you click couches. Then you click sectionals. What you’ll get next, I thought was an error. 64px by 64px. That’s the size of the images you’re given to try to find a style you like. No options to make images larger. 4,096 total pixels. Take it or leave it. 100 pixels are equivalent to 1 inch in real life. What they’re doing is the equivalent of printing a catalog where the images are just shy of 3/4″ by 3/4″. Are they trying to convince you to shop elsewhere? This is the brick-and-mortal equivalent of forcing their customers to look at furniture through the wrong end of a telescope.
It’s amazing to me that when a company’s sole purpose is to sell furniture, they can be so incredibly bad at doing it online and still stay in business.